One of the most awaited series for India is now just minutes away. After a comprehensive victory over all-comers in the home campaign, the Indian Team heads on a long overseas campaign with the first stop being South Africa.
The cricketing relations between the two nations have been interesting. India boycotted South Africa on apartheid grounds for a long time. A justified call, as South Africa was banned from all sports for quite a long time. And then at the end of the regime, India was the first nation to host as well as tour South Africa. And in the entire course of 25 years, India have never managed to beat the Proteas in a series in their home.
So while we wait for the series to commence, here is a look at the promotional campaigns run by the broadcasters.
First by Sony in India who have focused their campaign on ending the 25-year wait and seeking revenge! Jingoism at its best!
And now from South Africa, who have focused on the shared history of the two nations, linked by two of the greatest personalities of modern times – Mahatma Gandhi and Nelson Mandela, and the cricketing history of the two nations!
What a beautiful promo!
Wish the Indian broadcasters also grew up and used sports as more than just a war and propaganda tool in their campaigns!
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